Company Profile
The Company has been trading successfully within the central London area since 1969. In 1980 Soccer Scene was born and its first store was located in Carnaby Street and to this date remains its flagship store. The Company has since opened stores in Oxford Street and most recently in Covent Garden.
Soccer Scene quickly earned the reputation of being the original "speciality shop" within the soccer field and became the trailblazer as a major outlet for soccer and rugby replica kits and allied products in the United Kingdom. We are world renowned for our football and rugby knowledgeable staff and offer an unbeatable customer service.

Our Range of Products
The Company prides itself on stocking the most extensive range of replica kits available, also boasting a comprehensive range of football boots, training equipment, everything for the goalkeeper, souvenirs and just about anything and everything the football player or fan could want. This huge range of products is mirrored in our Rugby Department.

Media Profile
As a leading authority on British and International football and rugby, there is always intense media interest in the business, but especially at times when the sport is to the forefront of the news such as the Euro Championships and World Cups, Lions Tours and Rugby World Cup. Soccer Scene and Rugby Scene are regularly cited in the National and International Press as leading authorities on the replica kit market. Soccer Scene has also been featured on numerous occasions on tv and films and the Company is therefore recognised throughout the world and their expertise regularly sought. It is commonplace for the Company to be hosts to both British and Foreign film crews. In the recent past both Soccer Scene and Rugby Scene have been extensively and positively featured in the following:-

• Television: BBC News, BBC Breakfast News, News at Ten, London Tonight, CNN International, Japanese National Television, Norwegian Television, German Television;
• Films: Bend it like Beckham, The Children of Men;
• Radio: BBC Radio 5, Talk Sport Radio, Capital Radio;
• National Press: Daily Mirror, Sunday Mirror, The Independent, Daily Telegraph, The Sun, The Mail, Metro, Evening Standard;
• Journals: Satellite TV Magazines; GQ, Match Mag , Four Four Two, numerous foreign guides, in-flight magazines

Client Base
Both Soccer Scene and Rugby Scene are so well respected and are such a high profile operation that many of the major sport and leisure industry manufacturers are proudly associated with the Company. Suppliers such as Nike, Umbro, Adidas, Reebok, Puma, Canterbury and Kooga are excited to be associated with the stores. The Carnaby Street venue has been chosen for several highly publicised launches, book signings and PR sponsorship deals with premiership and international players. The clientele Soccer Scene attracts reads like an international "Who's Who?" including members of the British Royalty and senior members of Middle Eastern Royal Families, film and TV stars, politicians and leading sports personalities to an extent that no other store within the vicinity can claim.

As well as a retail operation the Company can boast a successful mail order division and e-commerce business. There are thriving kit departments, which supply many local PR/Advertising Companies, prestigious West End Stores, London Underground, as well as City Financial Houses and Institutions. There is also a close relationship with TV Production Companies and it is fairly certain that each time a Football or Rugby kit appears on a television programme or advertisement - it was supplied by Soccer Scene or Rugby Scene!